1st Edition

Key Account Selection Matrix (Windows 2000 version)

  • This format is currently out of stock.
ISBN 9780750651769
Published May 1, 2000 by Routledge

USD $200.00

Prices & shipping based on shipping country


Book Description

Key Account Selection Matrix is a software-based customer portfolio analysis framework for DIY application and is a companion to McDonald, Rogers and Woodburn's 'Key Customers: How to manage them profitably'.

This framework:
* Addresses one of the hottest areas in strategic marketing and customer management practice
* Displays customer information in easy-to-communicate charts
* Based on the unique expertise of Professor Malcolm McDonald

Key Account Selection Matrix is a stand-alone product with no additional software requirements.