Key Account Selection Matrix (Windows 2000 version): 1st Edition (Paperback) book cover

Key Account Selection Matrix (Windows 2000 version)

1st Edition

By The Marketing Process Company

Routledge

0 pages

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Paperback: 9780750651769
pub: 2000-05-01
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Description

Key Account Selection Matrix is a software-based customer portfolio analysis framework for DIY application and is a companion to McDonald, Rogers and Woodburn's 'Key Customers: How to manage them profitably'.


This framework:
* Addresses one of the hottest areas in strategic marketing and customer management practice
* Displays customer information in easy-to-communicate charts
* Based on the unique expertise of Professor Malcolm McDonald


Key Account Selection Matrix is a stand-alone product with no additional software requirements.


Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General