Key Account Selection Matrix (Windows 2000 version)

By The Marketing Process Company

© 2000 – Routledge

0 pages

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Paperback: 9780750651769
pub: 2000-05-01
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About the Book

Key Account Selection Matrix is a software-based customer portfolio analysis framework for DIY application and is a companion to McDonald, Rogers and Woodburn's 'Key Customers: How to manage them profitably'.

This framework:
* Addresses one of the hottest areas in strategic marketing and customer management practice
* Displays customer information in easy-to-communicate charts
* Based on the unique expertise of Professor Malcolm McDonald

Key Account Selection Matrix is a stand-alone product with no additional software requirements.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Marketing / General