1st Edition
Korean Business Communication A Comprehensive Introduction
Korean Business Communication demonstrates the heuristic value of the research on Korean business communication.
It is composed of two parts: theory and practice. First, alongside the review of the major research trend of Asian business communication, it explores the contemporary teaching trend of business communication in Korean higher education to define business communication from the local perspective. It also shows how Korean business professionals manage facework within the communication rules or cultural values. Second, Korean business communication data are analyzed with the main sources of three competences, discourse competence, sociolinguistic competence, and strategic competence. Emphasis is on stakeholder communication genres, Korean service encounters, Korean business apology, and Korean CEO’s online greetings.
By examining how business communication and Korean communication are projected to Korean business, Korean Business Communication provides the audience knowledge far beyond cultural stereotypes in Korean business communication illustrated in classical textbooks on Korean business communication. A useful book for researchers and students in Asian business communication; intercultural communication and global communication.
Biography
Dr. Yeonkwon Jung is a Professor of Business Communication at Kansai Gaidai University (KGU). Prior to joining KGU, he held numerous teaching and research appointments, including Helsinki School of Economics, University of Michigan – Ann Arbor, Chuo University, and Korea University. He received a PhD from The University of Edinburgh and an MA from University of Hawaii at Manoa. His major research interests include the various genres of business communication, the role of English as the business lingua franca, corporate communication in international contexts, and pedagogical aspect of business communication.
" Dr Yeonkwon Jung’s book, Korean Business Communication, is a must read for educators, researchers and practitioners interested in Korean business communication with its unique insights drawn from both theory and practice. Theoretically, it goes beyond the sophisticated stereotypes of culture to revisit and define Korean business communication from an in-depth local cultural perspective. Practically, Korean business communication genres are explored to reflect not only discourse competence, but also more importantly the sociolinguistic and strategic competence most essential for local and global business success."
Yunxia Zhu, The University of Queensland
" Dr. Jung’s seminal work on Korean business communication is a balanced overview of theories and practices of Korean business communication with well selected relevant studies. This is well researched and will be very useful to those working in business discourse, pragmatic studies, and communication studies. Readers will gain insights not only on Korean business communication but also on cross-cultural business communication."
Jihyeon Jeon, Ewha Womans University, Immediate Past President of Asia TEFL
