162 pages | 16 B/W Illus.
The title seeks to show how people are embedded culturally, socially and linguistically in a certain peripheral geographical location, yet are also able to roam widely in their use and takeup of a variety of linguistic and cultural resources. Drawing on data examples obtained from ethnographic fieldwork trips in Mongolia, a country located geographically, politically and economically on the Asian periphery, this book presents an example of how peripheral contexts should be seen as crucial sites for understanding the current sociolinguistics of globalization. Dovchin brings together several themes of wide contemporary interest, including sociolinguistic diversity in the context of popular culture and media in a globalized world (with a particular focus on popular music), and transnational flows of linguistic and cultural resources, to argue that the role of English and other languages in the local language practices of young musicians in Mongolia should be understood as "linguascapes." This notion of linguascapes adds new levels of analysis to common approaches to sociolinguistics of globalization, offering researchers new complex perspectives of linguistic diversity in the increasingly globalized world.
"In this absorbing book, Sender Dovchin shows us how young Mongolians make ‘Heltei bol hultei’ (If you have language, you have legs) a reality as they engage with diverse forms of language and popular music. Through a range of fascinating examples of Mongolian musical linguascapes, she vividly demonstrates the diverse symbolic and political effects of artists’ creative language use. A key book for understanding language, culture and the periphery." - Alastair Pennycook, Distinguished Professor at University of Technology, Sydney, and author of Posthumanist Applied Linguistics (Routledge, 2018).
"Inviting the reader into the little known world of Mongolian popular music, Sender Dovchin makes a powerful argument for the theoretical relevance of "linguascapes" to contemporary applied linguistics. "Language, Media, and Globalization in the Periphery" is a compelling and highly readable text from an exciting new scholar whose innovative work will resonate with both teachers and researchers across global sites. What’s next?" - Bonny Norton, FRSC. Professor and Distinguished University Scholar, University of British Columbia
"Dovchin has opened up a whole new world to us with a gripping narrative of the dynamic linguascapes of popular music in Mongolia. The linguistic, cultural and political complexities presented in this account show that what is periphery in geographical terms should be central in sociolinguistics research. The book is an important contribution to the growing literature on language, media and globalization." - Li Wei, Professor and Chair of Applied Linguistics, University College London, UK
1. Language, Media and Globalization in the Periphery
2. Globalization as World of Scapes
3. A Theory of Linguascapes
4. Linguistics (N)ethnography
5. Derivative Linguascapes
6. Symbolic Linguascapes
7. Relocalized Linguascapes
8. Bi/Multilingualism, Linguascapes and Language Education
This series is our home for innovative research in the field of sociolinguistics. It includes monographs and targeted edited collections that provide new insights into this important and evolving subject area.