1st Edition
Language and Culture on the Margins Global/Local Interactions
This collection of thirteen essays examines sociolinguistic phenomena in a wide variety of marginal environments, providing both an overview of globalizaiton on the margins and a foundation for an expanded understanding of the processes of linguistic and cultural changes at work in these settings. Taking an expansive conceptual view of margins, the volume is organized in three parts, looking at examples of marginal spaces in the nation-state, in online environments, and in the peripheries of urban locations, globally to call attention to new and changing discursive genres, patterns, practices, and identities emerging in these spaces as a result of contemporary mobilities, the evolving global economy, and socio-political changes. With previous research previously confined to the study of globalization in urban areas, this volume opens the door for further research on the complex sociolinguistic processes resulting from globalization on the margins, making this an ideal resource for students and scholars in sociolinguistics, globalization and heritage studies, new media, anthropology, and cultural studies.
Chapter 1
Introduction:
Language and culture on the margins
Sjaak Kroon and Jos Swanenberg
Chapter 2
Redefining the sociolinguistic ‘local’:
Examples from Tanzania
Jan Blommaert
Chapter 3
Reterritorialization and the construction of margins and centers through imitation in Indonesia
Zane Goebel
Chapter 4
English in Asmara as a changing reflection of online globalization
Sjaak Kroon, Jenny-Louise Van der Aa and Yonas Mesfun Asfaha
Chapter 5
Gender performativity in virtual space:
Transglossic language practices of young women in country Bangladesh
Shaila Sultana
Chapter 6
The language and culture of New Kids:
Appreciation of and familiarity with online Brabantish identities
Jos Swanenberg
Chapter 7
Literacy acquisition and mobile phones in a South African township:
The story of Sarah
Fie Velghe
Chapter 8
Scaling queer performativities of genders and sexualities in the periphery of Rio de Janeiro in digital and face-to-face semiotic encounters
Luiz Paulo Moita-Lopes, Branca Falabella Fabrício and Thayse Figueira Guimarães
Chapter 9
Expanding marginality:
Linguascaping a Transcarpathian spa in south-western Ukraine
Petteri Laihonen and István Csernicskó
Chapter 10
Globalized linguistic resources at work:
A case study of a local supermarket in Finnish Lapland
Massimiliano Spotti
Chapter 11
Calypso music, globalization and plurilingualism in the Dutch Caribbean
Gregory Richardson
Chapter 12
Consuming English in rural China:
Lookalike language and the semiotics of aspiration
Xuan Wang
Biography
Sjaak Kroon is professor of Multilingualism in the Multicultural Society. He is a member of the Department of Culture Studies and Babylon, Center for the Study of Superdiversity at Tilburg University, The Netherlands. His main focus in research and teaching is on linguistic and cultural diversity, language policy, literacy and education in the context of globalization.
Jos Swanenberg is professor of Diversity in Language and Culture at the Department of Culture Studies and Babylon, Center for the Study of Superdiversity at Tilburg University, The Netherlands, president of the board of the Association of Applied Linguistics in The Netherlands and Belgium, and adviser on heritage, language and culture at Erfgoed Brabant (Cultural Heritage Foundation) in ’s-Hertogenbosch, The Netherlands.