Leading Sustainably: Sustainable Business and How the SDGs Have Changed Everything, 1st Edition (Hardback) book cover

Leading Sustainably

Sustainable Business and How the SDGs Have Changed Everything, 1st Edition

By Trista Bridges, Donald Eubank


200 pages

Purchasing Options:$ = USD
Hardback: 9780367428365
pub: 2020-06-30
Available for pre-order. Item will ship after 30th June 2020

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The business world is at an important crossroads. The age of the stakeholder is rapidly superseding that of the shareholder as climate change and political and societal shifts upend years of seeming prosperity. To move past this agitated age, business and society must forge a new contract.

Inspired by the launch of the 2030 UN Sustainable Development Goals, the book captures the ideas of more than 60 thought leaders and change makers across the business world about how they are putting sustainability at the core of their organizations to survive, thrive, and realign their interests with society. The book includes eight vignettes profiling best-in-class examples of companies that have been sustainable from the start and includes case studies that span industries, from hospitality to waste management, fashion to steel and more.

The book is a perfect guide for mid-level to senior managers who seek to understand the growing importance of sustainability in business and how the SDGs have changed everything.


"All this time sustainability has been seen by the business community as a "responsibility" toward future generations -- as more of an obligation. This book brings about a paradigm shift in the conventional thinking by showing how sustainability principals can be written into your core business strategies for increased profitability through achieivng a competitive edge, and thus drive progress on the SDGs."

Dr. Thusitha Tennakoon, Consortium of Consultants for Sustainable Development (CCSD; Colombo, Sri Lanka), Lead Consultant


"Bridges and Eubank’s book is a new and ultra-accessible exploration of the rapidly evolving intersection of business and sustainability, with a focus on business cases, best practices and practical steps to make progress, and how the subject is shooting up in importance for companies and managers."

Dr. Florian Kohlbacher, Author of "International Marketing in the Network Economy", "Advertising in the Aging Society" and "The Silver Market Phenomenon"

"This book is a great resource and practical guide for senior managers that are responsible for business decisions around sustainability, including around the 'Power of Communication' discussed in Chapter 5 – sometimes, communication is the big differentiator, rather than actions or performance against benchmarks."

Mahadevan (Mack) Ramachandran, Futures Inc., Co-Founder

"Leading Sustainably is an in-depth look at a subject that ought to be paramount in every corporations’ business plan. Bridges and Eubank share their extensive expertise on what sustainability in business means and its past and future, while laying out a clear, concise roadmap for corporations to follow."

Maho Uehara-Cavalier, The Humane League, Regional Manager Japan

""Better Business Better World" published by Business & Sustainable Development Commission notes that the SDGs drive innovations and economic growth, achieving four aspects of economy, including sustainable agricultural production, sustainable cities, energy resources, and health and wellbeing. It is estimated that achieving those aspects will lead to saving cost and further creating USD$12 trillion market value for corporations, and hence are the key to achieving SDGs. Furthermore, a total of 380 million jobs will be created by 2030. The SDGs have a strong influence on economies, society, and environment worldwide in the future. Trista Bridges and Donald Eubank introduced the practical business models and procedures to advance the SDGs in this book, which is highly recommended to all."

Dr. P.C. Wang, Taiwan Institute for Sustainable Energy (TAISE) and Center for Corporate Sustainability (CCS), Deputy Secretary General; and Chung Yuan Christian University (Taiwan), Adjunct Assistant Professor

"Bridges and Eubank have created a useful primer on how business leaders’ response to sustainability is evolving today—covering cutting-edge approaches, up-to-date case studies, and effective management practices. More importantly, the writing is fresh and accessible to corporate executives, investment managers, and researches, alike."

William J. Swinton, Temple University, Japan Campus, Director, International Business Studies

"A growing number of entrepreneurs today are building businesses with a social mission, guided by strong sustainability principles. Bridges and Eubank feature five such mission-driven companies and show how traditional businesses can also take meaningful steps to become more like them."

Robin Lewis and Mariko McTier, Social Innovation Japan, Co-founder and Directors

"Businesses must respond to climate change and societal changes. Aiming to address these challenges and improve society is the secret to business success. Reading this book will help you understand the important actions and steps to take."

Kenichi Ishida, Managing Officer Chief Manager of Environment Improving Department

"Leading Sustainably" is an engrossing read covering sustainability,why it matters, the role of private enterprise and how profit & purpose can be powerfully combined to develop new ways of doing business in the 21st century. The book is an excellent primer - and even more importantly,a guide - for business leaders who are struggling to grasp the significant complexity of this change but have been charged with re-orienting their businesses and organisations to respond to the new environment. Set against the backdrop of rising public angst around the issues of environmental degradation, climate change, inequality and widening gaps in society, "Leading Sustainable" is a compelling call to action. The underlying theme- unsurprisingly - is that apathy,inaction and indifference are no longer an option. Not for individuals but even less so for organisations. Without changing and re-examining the underpinning of their business models, their processes and business practices, companies(both large & small) will see their markets shrinking, their customers moving on and their value being destroyed. For those who may find this all a bit overwhelming, Chapter V has ten clearly outlined steps aptly titled, "Achieving Sustainability: How to get there". The book is well laid out and sequenced with powerful stories of businesses that have re-aligned themselves to the changing world.

I particularly enjoyed the Vignettes - they are fresh & invigorating examples of amazing change in these uncertain times. Read them all – and the read the book in full. You will not regret it."

Shantanu Bhagwhat, Sr Advisor, VC Funds & Impact InvestmentsSr Advisor VC Funds, Department for International Trade (DIT), UK Government (or Venture Partner, Ufi Ventures)

Table of Contents

Foreword (Mark Milstein, Clinical Professor at Cornell’s SC Johnson Graduate School of Management and Director at the Center for Sustainable Global Enterprise); Preface: Pro Bono Humani Generis; Prologue: Vision 2030—Where could we be? 1. Now There’s A Plan—The history of sustainability and the SDGs 2. For Profit, Purpose, and Survival—Business embraces sustainability 3. From ESG to SDGs—Methodologies and measurement for impact 4. Sustainable Finance Goes Mainstream—Enlightened capital leads the way 5. The Road to Sustainability—Best practices for building organizational capabilities and driving implementation 6. What’s Next?—Industries as hotbeds of sustainable innovation 7. Glossary and Acronyms

About the Authors

Trista Bridges is a highly regarded senior advisor with extensive experience in strategy execution topics, ranging from international business development and organizational training and development to corporate strategy. Trista has worked across a broad spectrum of industries, including Life Sciences, FMCG, Digital Technology, and Financial Services, and geographies from Europe to the Americas and Asia.

Donald Eubank is a strategic planner with experience in the IT, finance, Cloud-computing and media industries in Asia. Donald has worked with and for start-ups and multinationals, including NetSuite, VIA Technologies and Lehman Brothers, launching new divisions, product lines and business services. Donald also has extensive journalistic experience working for four years at the Japan Times as a features editor and regular contributor.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Business Ethics
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Development / Sustainable Development
BUSINESS & ECONOMICS / Development / General
BUSINESS & ECONOMICS / Corporate Governance