Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge : The Obesity Challenge book cover
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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
The Obesity Challenge





ISBN 9780765627186
Published April 15, 2011 by Routledge
406 Pages

 
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Book Description

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.