Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers, 1st Edition (e-Book) book cover

Listening to the Voice of the Market

How to Increase Market Share and Satisfy Current Customers, 1st Edition

By R. Eric Reidenbach

Productivity Press

205 pages

Purchasing Options:$ = USD
Hardback: 9781420093308
pub: 2009-12-16
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eBook (VitalSource) : 9780429250484
pub: 2009-12-16
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Description

Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business

Table of Contents

Defining the VOM. Customers or Markets? The Product/Market MatrixIdentifying Which Voice to Listen to. Customer Value versus Customer Satisfaction. How To Listen. Collecting the VOM. Questionnaire Basics. Building the VOM Architecture. Modeling Market Value. Understanding Your Competitive Value Proposition. Loyalty and Vulnerability Analyses. How to Use the VOM. Driving Competitive Planning with the VOM1. Identifying SS Projects with the VOM1. Monitoring Change Effectiveness with the VOM. Managing Your Net Promoter Score with the VOM.

Subject Categories

BISAC Subject Codes/Headings:
BUS018000
BUSINESS & ECONOMICS / Customer Relations
BUS053000
BUSINESS & ECONOMICS / Quality Control
BUS058000
BUSINESS & ECONOMICS / Sales & Selling