1st Edition

A Guide to Critical Practice

ISBN 9780415557252
Published January 1, 2021 by Routledge
384 Pages

USD $48.95

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Book Description

From Horse and Hound to Vogue; covering subjects as diverse as charities, cheese-making, and Cheshire; magazines cover everything and there is a a magazine aimed at everyone.

Designed to enthuse, inspire and assist, this textbook covers the business of magazine publishing from inital idea to product launch, and offers practical guidelines on working within the magazine industry. Written by an experienced editor, with contributions from professional journalists, this text and its companion websites give you all the knowledge you need to understand and create successful magazines. Topic covered include:

  • a brief history of magazine publishing
  • planning the publication
  • job roles within the industry
  • feature writing
  • design and layout
  • blogs, e-zines and websites
  • publicity
  • advertising
  • circulation
  • law and ethics

Essential reading for anyone studying magazine journalism or publishing or wanting to work within this exciting field.

Table of Contents

Introduction: “Why Magazines are Special'  1. A History of the Development of Magazines  2. An Overview of the Business of Magazine Publishing  3. Starting the Whole Process: Research, Policy, Planning or Redesign  4. The People  5. Planning the Issue  6. Feature Writing  7. Reviews, Competitions, Agony Pages and Other Regular Sections  8. Editing a Magazine  9. Art and Design  10. Production and Layout  11. Online and Multimedia  12. Advertising and Marketing  13. Circulation  14. Publicity and Launches  15. Law and Ethics  16. Global Magazines 17. Getting it Right - Some Success Stories and Case Studies  18. Getting into the Industry: Some Tips and Some Words from Professionals  Glossary  Bibliography

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Brendan Martin is a journalist of more than 30 years experience of newspapers, magazines and radio. He has also worked as a journalism trainer and lecturer since 1994. He has written for The Times, Daily Express, Daily Mail, TVTimes, Radio Times and Woman’s Own. He is Visiting Lecturer at City University, London and Associate Lecturer at the London College of Communication.