Make IT Known: Marketing Strategies and Case Studies in the Healthcare Environment, 1st Edition (Paperback) book cover

Make IT Known

Marketing Strategies and Case Studies in the Healthcare Environment, 1st Edition

By Charles E. Christian, Judith Kirby, Steven Bennett

HIMSS Publishing

166 pages

Purchasing Options:$ = USD
Paperback: 9780982107010
pub: 2010-01-29
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Description

Winner of the CHIME Collaboration Award

This book is a guide to marketing your IT department within and to your hospital, health system or organization. Communicating and promoting the purpose of your IT department, its importance to the healthcare organization, and how the IT team's efforts make everyone's job easier and more productive are crucial to your department's… and your personal success. The book will help senior healthcare IT management understand what marketing is and the role it plays; define the role of marketing within a healthcare IT department/division; and view how other healthcare IT organizations approach marketing. The book contains 40 case studies that provide keen insights from senior IT leaders' experiences with marketing their own IT divisions. Specific topics covered are developing a healthcare IT marketing plan; creating a customer-focused culture; public relations; social networking; and crisis communications

About the Series

HIMSS Book Series

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Subject Categories

BISAC Subject Codes/Headings:
BUS041000
BUSINESS & ECONOMICS / Management
BUS070080
BUSINESS & ECONOMICS / Industries / Service Industries
MED002000
MEDICAL / Administration
MED043000
MEDICAL / Hospital Administration & Care