Building upon decades of research, this shortform book distils the rise of management’s gurus. The author analyses the economic and political changes which facilitated the rise of this new group and offers reflections on the controversies around the development of ‘guru theory’ (a reasonably stable and enduring set of assumptions and associated practices). The rise of management gurus is placed in the context of critiques that the field is empty, insubstantial and faddish. With reflections on the contours of ‘the guru industry’ and insights into the world of "management speak", the text highlights conceptual, methodological and empirical failings and suggests a radical reconceptualisation of the guru-as-performer. This concise book from a global expert on the topic is essential reading for researchers of business and management as well as an insightful addition to the wider social science library.
'This succinct and to-the-point volume exemplifies the rigor insight and originality with which David Collins continues to address the Management Guru phenomenon. It is a must for researchers and students in business and management, and for the general reader.' -- Bill Cooke, Chair in Strategy, University of York Management School, UK
1. Introduction 2. The Rise of Management’s Gurus 3. Who are the Gurus? 4. Guru Theory 5. The Guru Industry 6. Guru Speak 7. The Limits of Guru Speak 8. New Directions in Management Guru Research
Advances in theory, methods and applied knowledge alongside structural changes in the global economic ecosystem, present researchers with challenges in seeking to stay abreast of their fields and navigate new scholarly terrains.
This series presents shortform books which provide an expert map to guide readers through new and rapidly evolving areas of research. Each title will provide an overview of the area, a guide to the key literature along with time-saving summaries of how theory interacts with practice.
As a collection, these books provide a library of theoretical and conceptual insights into business research. Each book contributes to an understanding of the state of the art, as a foundation stone for a new generation of research.