Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology.
Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas, using rhetoric, legitimating ideas, values and visions, the grammar of persuasion and charisma and oratory and is a valuable resource for students academics and researchers in the fields of management, sociology, and communications.
'In this groundbreaking book, David Greatbatch and Timothy Clark extend our understanding of the management guru phenomenon by focusing on the live oratory and presentations of the most accomplished speakers. Visual communication technology has enhanced rather than reduced the importance of the live presentation, and the authors demonstrate how skilled guru speakers use language to enthuse their audiences; build their personal reputations; attract and sustain a mass following; and enhance their star status.' - Andrzej Huczynski, Senior Lecturer in Organizational Behaviour, University of Glasgow
'If you ever ask yourself why management gurus have such a strong impact on managers and the public with so little content, here is a book which provides a convincing answer.' - Alfred Kieser, Professor of Organizational Behavior, Mannheim University
'This excellent book offers a fascinating analysis of 'management speak' and a deft deconstruction of the tricks of the trade. Management gurus will never be quite the same again.' - John Heritage, University of California, Los Angeles
1. Management Gurus 2. Live Presentations 3. Packaging the Message 4. Generating Collective Audience Response 5. The Role of Humour and Laughter 6. Telling Stories 7. Conclusion