This book, originally published in 1975, is an attempt to bridge the gap between economic theory and business practice by relating the tools of economic analysis to the decision making process itself. It is written from a decision making systems analysis viewpoint. This approach enables the reader to perceive the integrative nature of the subject matter in relation to the functioning of the business enterprise. Although the unifying theme of ‘decision making’ is at the heart of the book, where necessary some of the theoretical underpinnings of traditional neo-classical theory of the firm are covered.
Acknowledgements; Preface; 1. The Firm and Managerial Decisions 2. Imperfections in Knowledge 3. Production Functions and Linear Programming 4. Cost Analysis 5. Demand Analysis 6. Market Structure 7. The Pricing Decision 8. The Investment Decision; Bibliography; Index
The 53 volumes in this set, originally published between 1955 and 1996, draw together research by leading academics in the area of management and provides a rigorous examination of related key issues. The volumes examine management techniques, managing for profit and non-profit organisations, and management training and development. This set will be of particular interest to students of Business Studies.