Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
1. Introduction 2. Innovation 3. Product Development, Adoption and Diffusion 4. Interaction and Networks 5. User Involvement in Product Development 6. Development of Innovations Within Networks 7. Managerial Implications. Appendix A: Critical Issues To Be Considered When Involving Potential Users and Various Third Parties in Product Development Processes Appnedix B: Some Methodological Considerations
Originally published between 1967 and 1999 the 50 volumes in this set examine the impact of technology on economics and international business. The volumes: