1st Edition

Managing Markets and Customers
Revised Edition




ISBN 9780080557397
Published February 12, 2009 by Routledge
132 Pages

USD $56.95

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Book Description

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.