Managing Organizations in the Creative Economy: Organizational Behaviour for the Cultural Sector, 1st Edition (Paperback) book cover

Managing Organizations in the Creative Economy

Organizational Behaviour for the Cultural Sector, 1st Edition

By Paul Saintilan, David Schreiber


262 pages | 58 B/W Illus.

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The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace.

Managing Organizations in the Creative Economy is the first textbook of its kind, introducing organizational behaviour theories and applying them to the creative world. The text is underpinned by the latest research and theoretical insights into creative industries management and organisational behaviour, covering contemporary issuessuch as business decision-making, ethics, and sexuality. The authors bring theory to life through practical examples and cases provided by industry experts, supported by specially created companion videos featuring managerial responses to the cases.

This unique textbook provides readers with an applied theoretical understanding of organizational behaviour that will be of particular benefit to those looking to work in the creative and cultural industries. Students on courses such as arts business, arts management, music business and even the broader study of the entertainment industries will find this to be a vital read.


'Case studies are practical and powerful learning devices. Our students cited Paul’s Crisis in the Opera House case study as a high spot. I have been looking forward to the new textbook to see what I might plunder from it for our classes!' — Sir Mark Featherstone-Witty OBE, Founding Principal/CEO, The Liverpool Institute for Performing Arts.

'The authors have delivered a text with a nuanced appreciation of the subtletities of working in the creative industries and their end of chapter support materials include wonderful advice from industry participants that should be of value to anyone considering employment in these industries.' — Robert DeFillippi, Professor, Strategy and International Business Department, Sawyer Business School, Suffolk University.

'This book is the A to Z of one of the hardest job in management: running a creative organisation, typically populated by major talents, expectably big egos and high-adrenaline situations. A remarkable achievement and a great reading.' — JF Cecillon, Managing Director of Waddington Custot Galleries London, ex CEO of EMI Music International and SEGA Europe.

'I often tell my students that everything they need to know about branding can be found in the cultural industries. From now on, I’ll be telling them that everything they need to know about the cultural industries can be found in Schreiber and Saintilan. Their book is a terrific resource and a great read too.' — Professor Stephen Brown, Ulster University, author of Brands & Branding

'Creativity often reflects the inspiration of individual acting alone. However, creative endeavour often requires the cooperation of many minds – in its production and in making the results available (through recordings, concerts, galleries, theatres, festivals, etc.). Where organisational structure is required, the necessary principles of management may constrain creative exploration. This excellent book offers ‘insider’ knowledge on reconciling the demands of creative freedom with effective organisational design.' — Emeritus Professor R W Robertson

'Managing Organizations in the Creative Industries is the book for managing and leading in our sector. Schrieber and Saintilan are expert in their articulation of the particular and peculiar aspects of creative organisations, its people, and their fascinating and compelling interaction. Regardless if you are a student or seasoned professional this book is well worth a read, reflection, and read again.' — Raffaele Marcellino, creative media educator and composer

'A highly useful book which guides both the established and the new entrant to the Creative Industries in how organisations function and how their requirements differ in certain areas (such as marketing and promotion) to other industries. Each chapter includes a summary of the points to be covered, excellent information in a very readable style, a case study drawing on the points made during the chapter and helpful advice for those wishing to move into the specific area the chapter is covering.' — Dr Marius J Carboni, Music Business and Entrepreneurship lecturer, University of Hertfordshire and City University, London

'This highly engaging book introduces students to the organizational life and behavior of cultural organizations. The authors successfully make the case for a specialized text concerning organizational behavior in this field, a text that addresses the idiosyncrasies of the cultural industries that are generated by the creative/aesthetic autonomy of the artist. The uniqueness of cultural organizations stems from their subordination to artistic creativities and the fact that such symbolic creativities are not bound to set rules. This means that effective leaders of such organizations are the ones who are able to manage an output or product that is extremely uncertain. This book is a ‘must read’ for those who aspire to become such leaders.' — Dr Guy Morrow, Lecturer in Arts and Cultural Management, University of Melbourne

Table of Contents

Chapter 1: What is Organizational Behaviour?

Chapter 2: Change

Chapter 3: Personality

Chapter 4: Attitude

Chapter 5: Motivation

Chapter 6: Conflict and Negotiation

Chapter 7: Decision Making

Chapter 8: Power and Politics

Chapter 9: Leadership

Chapter 10: Structure

Chapter 11: Culture

Chapter 12: Ethics

About the Authors

Paul Saintilan is CEO of Collarts and Macleay Colleges, Australia.

David Schreiber is Chair of Entertainment Industry Studies and Assistant Professor at Mike Curb College of Entertainment and Music Business, Belmont University, USA.

About the Series

Mastering Management in the Creative and Cultural Industries

Creative and cultural industries account for a significant share of the global economy. Gaining and maintaining employment and work in this sector is a challenge and chances of success are enhanced by ongoing professional development.

This series provides a range of relatively short, student-centred books which blend business management expertise with cultural sector practice. Books in the series provide either an arts applied introduction to a particular business discipline, or a business management lens through which to understand a key segment of the arts world. In sum, the series provides essential reading for those studying to enter the creative industries as well as those seeking to enhance their career via executive education.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Service Industries
BUSINESS & ECONOMICS / Nonprofit Organizations & Charities
BUSINESS & ECONOMICS / Organizational Behavior