Managing Sport Business: An Introduction (Paperback) book cover

Managing Sport Business

An Introduction

Edited by David Hassan

© 2012 – Routledge

470 pages

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Paperback: 9780415570299
pub: 2011-09-02
Hardback: 9780415570282
pub: 2011-09-02
eBook (VitalSource) : 9780203858417
pub: 2013-03-01
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Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.

The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.

With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

Table of Contents


Section one - The Sport Management Context

  1. The Sport Business Industry
  2. Linda Trenberth

  3. Sport in the Global Marketplace
  4. Chris Gratton and Themis Kokolakakis

  5. The Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for Specificity
  6. David Hassan

  7. Sport, Policy and the Structure of UK Sport
  8. Richard Tacon and Andrew Hanson

  9. Corporate Governance and the Regulation of Sport
  10. Geoff Walters and Sean Hamil

  11. Managing Sport in the Non Profit Sector
  12. Chris Auld and Graham Cuskelly

    Section Two - The Application of Business Management to Sport

  13. Organizational Theory and Sport Management
  14. Milena Parent, Danny O’Brien and Trevor Slack

  15. Strategy and Planning in the Context of Sport
  16. Milena Parent, Danny O’Brien and Trevor Slack

  17. Human Resource Management and the Business of Sport
  18. Chris Wolsey and Helen Whitrod-Brown

  19. The Management and Measurement of Organizational Performance
  20. Leigh Robinson

  21. Budgeting and Budgetary Control in Sport
  22. Simon Shibli and Rob Wilson

  23. Sport Marketing Management and Communication
  24. Ron Garland and Christopher Hautbois

    Section Three - Facets of Sport Business

  25. Delivering sport in the global context
  26. Lucie Thibault

  27. Managing Sport Volunteers
  28. Graham Cuskelly and Chris Auld

  29. Sport and Sponsorship
  30. Laura Cousens and Cheri Bradish

  31. Sport and the Law: Considerations for Sport Managers
  32. Steve Greenfield and Guy Osborn

  33. Managing High Performance Sport
  34. Bill Gerard

  35. Sport, the Media and Strategic Communications Management
  36. Raymond Boyle and Richard Haynes

  37. Information Communications Technology and their Use in Sport Business
  38. Cameron O’Beirne

  39. Planning and Managing the Stadium Experience
  40. Paul Kitchin

  41. Promoting Accessibility for Disabled Fans to European Stadiums and Arenas: An Holistic Journey Sequence Approach
  42. Juan Luis Paramio, Carlos Campos Lopez, Babatunde Buramio

  43. Sport Event Management
  44. Sean O’Connor

  45. Managing Social Responsibility and Ethics in Sport
  46. Geoff Walters

  47. Researching Sport Management
  48. Allan Edwards, James Skinner and Wayne Usher

  49. Trends, Challenges and the Future for Managing the Business of Sport

David Hassan

About the Editor

Linda Trenberth is Senior Lecturer in Management and Head of the Management Department in the School of Business at Birkbeck, University of London. She has edited several texts in this area. Her main research expertise is in the area of HRM and Performance and workplace stress and coping.

David Hassan is Senior Lecturer in Sport Studies at the University of Ulster. His research expertise concerns the relationship between sport and national identity, the politics of sport and sport governance. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Taylor and Francis Ltd. He is also a Series Editor of Foundations of Sport Management (with Dr Allan Edwards) published by Routledge.

About the Series

Foundations of Sport Management

Foundations of Sport Management is a discipline-defining series of texts on core and cutting-edge topics in sport management. Featuring some of the best known and most influential sport management scholars from around the world, each volume represents an authoritative, engaging and self-contained introduction to a key functional area or issue within contemporary sport management. Packed with useful features to aid teaching and learning, the series aims to bridge the gap between management theory and practice and to encourage critical thinking and reflection among students, academics and practitioners.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Park & Recreation Management
BUSINESS & ECONOMICS / Industries / Service Industries
SPORTS & RECREATION / Business Aspects