Let’s face it: corporate citizenship is not normally the ‘go to’ discipline for those leaders aiming to inspire, delight, re-frame the game and generate business-uplifting innovation. But all of that may be changing, say the authors of this special issue of the Journal of Corporate Citizenship , as business is embracing design thinking as the next frontier in competitive advantage and as corporate citizenship is rapidly emerging as a catalyst for unexpected, disruptive business innovation.
Table of Contents Editorial: Design-Inspired Corporate CitizenshipDavid Cooperrider and Ronald Fry, The Fowler Center for Sustainable Value, Weatherhead School of Management, Case Western Reserve University, USA World Review: October-December 2009Jem Bendell, Associate Professor, Griffith Business School, Ian Doyle, Associate, Lifeworth, and Nicky Black, Independent Corporate Citizenship Research Consultant Turning Point. Managing-as-Designing in an Era of Massive Innovation: A Call for Design-Inspired Corporate CitizenshipDavid Cooperrider, Case Western Reserve University, USA Turning Point. How Might Design Catalyse Massive (Positive) Change?Peter Coughlan, IDEO LLC, USA Turning Point. Are We Doing the Right Thing? Leadership and Prioritisation for Public BenefitJason Pearson, Independent Consultant, USA Aftermarkets: The Messy Yet Refined Logic of DesignRebecca Henn, University of Michigan, USA Appreciative Surprise: Strategic Approach to Generating Reflexive Responses to Meet the Challenges of 21st-century Corporate CitizenshipElizabeth Johnston, University of Phoenix, USA, and Anthony Kortens, Envision International, USA Sustainable Industry Creation: A Case Study of the Birth of the Organic Cotton Industry and its Implications for TheoryVijay Sathe, Peter F. Drucker and Masatoshi Ito Graduate School of Management, USA, and Michael Crooke, Former CEO of Patagonia, USA What Might Corporate Citizenship Look Like in a Government Organisation? The Potential for a Human-Centred Design Approach to Foster Corporate CitizenshipNina Terrey, University of Canberra, Australia