This book, first published in 1986, is concerned with the changing world environment for multinational business and the relationships between multinational parent companies and their subsidiaries which will be necessary to meet the challenges that are being faced. The study argues that key changes to the environment are: the revolution in manufacturing which has permitted cheap production in one location of complicated products for a world market; ‘world product mandating’, whereby all a company’s country subsidiaries produce different product lines for the world market; pressure and incentives from host governments for technology transfer in their favour and for research and development facilities within their territory; the growth of highly efficient international trading and distribution intermediaries; and the complications of increased ‘barter’ trade arising from international debt problems and currency shortages. All this means that the management of multinational subsidiaries has to change. This book reviews the challenges and shows a way forward.
List of Figures; List of Tables; Preface; 1. Introduction: Managing the Subsidiary Hamid Etemad and Louise Séguin Dulude; Part 1: The Emerging Policy and Operational Context; 2. Industrial Adjustments and World Product Mandates: A Role for Public Policy Carl E. Beigie and James K. Stewart 3. Direction of Policy on World Product Mandates A. J. Sarna 4. Competing Nations for Global Product Mandates: Science Policies in Collision David P. Rutenberg; Part 2: Managing the Subsidiary in a Changing Environment and Operational Context; 5. Strategic Management of Subsidiaries Joseph R. D’Cruz 6. The Strategic Management of Multinationals and World Product Mandating Alan M. Rugman and Sheila Douglas 7. Specialism and International Competitiveness Harold Crookell 8. Industrial Policy Orientation, Choice of Technology, World Product Mandates and International Trading Companies Hamid Etemad 9. World Product Mandates: The Need for Directed Search Strategies Norman W. McGuinness and H. Allan Conway; Part 3: Some Empirical and Theoretical Evidence; 10. World Product Mandates and Firms Operating in Quebec Bernard Bonin and Bruno Perron 11. Inventive Activity in MNEs and Their World Product Mandates Subsidiaries Hamid Etemad and Louise Séguin Dulude 12. World Product Mandates and Trade Bernard M. Wolf; Index