Marketing Feasibility of Projects: 1st Edition (Hardback) book cover

Marketing Feasibility of Projects

1st Edition

By Olivier Mesly

Auerbach Publications

232 pages | 50 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9781138197879
pub: 2020-02-14
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Knowing your market ahead of time can make for considerable savings and profit for those who can capture a market with their projects. The present book provides an in-depth description of the marketing of projects that helps projects succeed in the market. While marketing theory is a subject that has been studied countless times, there are no books at this time that discuss how to go about marketing projects. A project that is not based on a proper needs assessment and that doesn’t reach its public is doomed for failure. The present book provides an in-depth, essential understanding of marketing as it applies to projects.

Table of Contents

What Is the Marketing of Projects?

What Are the 6 Ps of the Marketing Of Projects?

What Are the Markets for Projects?

What Is the Purchasing Experience to Be Sold?

What Are Some of the Unique Marketing Phenomena?

What Is a Sales and Marketing Plan for a Project?

How to Go about the Marketing of Specific Projects?

Case Studies.


About the Author

Dr. Olivier Mesly is a professor at ICN Business School, Nancy, France. He teaches both marketing and project management. He is the author of the book, Project Feasibility, which was published in in French in Montreal.

About the Series

Best Practices in Portfolio, Program, and Project Management

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Project Management
COMPUTERS / Information Technology
TECHNOLOGY & ENGINEERING / Engineering (General)