232 pages | 50 B/W Illus.
Knowing your market ahead of time can make for considerable savings and profit for those who can capture a market with their projects. The present book provides an in-depth description of the marketing of projects that helps projects succeed in the market. While marketing theory is a subject that has been studied countless times, there are no books at this time that discuss how to go about marketing projects. A project that is not based on a proper needs assessment and that doesn’t reach its public is doomed for failure. The present book provides an in-depth, essential understanding of marketing as it applies to projects.
What Is the Marketing of Projects?
What Are the 6 Ps of the Marketing Of Projects?
What Are the Markets for Projects?
What Is the Purchasing Experience to Be Sold?
What Are Some of the Unique Marketing Phenomena?
What Is a Sales and Marketing Plan for a Project?
How to Go about the Marketing of Specific Projects?