1st Edition

Marketing Higher and Further Education An Educator's Guide to Promoting Courses, Departments and Institutions

By Gibbs, Paul, Knapp, Michael Copyright 2002
    153 Pages
    by Routledge

    156 Pages
    by Routledge

    A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

    Why market?; training or education; the essence of marketing education; research; developing a marketing position; public relations; making partnerships work; managing the project; fund raising and financing marketing; local, national and international marketing; students recruitment; product development - offering the students the courses they want; quality offered; exploring the power of learning relationships; auditing success.


    Paul Gibbs, Michael Knapp