Marketing Through Search Optimization: 2nd Edition (Paperback) book cover

Marketing Through Search Optimization

2nd Edition

By Alex Michael, Ben Salter

© 2008 – Routledge

250 pages

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Paperback: 9780750683470
pub: 2007-12-10
Hardback: 9781138440890
pub: 2017-07-11

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Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

Table of Contents

Chapter 1: Introduction to Search Engines
Chapter 2: How People Search
Chapter 3: Linking Strategies & Free Listings
Chapter 4: The state of search engines
Chapter 5: Traffic & Keyword Tracking
Chapter 6: The Mobile Internet
Chapter 7: Page design and Page Architecture
Chapter 8: Building an effective WAP Site
Chapter 9: Pay Per Click Engines
Chapter 10: Per Click Strategies

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Marketing / General