Marketing Your Practice: 1st Edition (Paperback) book cover

Marketing Your Practice

1st Edition

RIBA Publishing

144 pages

Purchasing Options:$ = USD
Paperback: 9781859463079
pub: 2009-09-30
$43.95
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Description

Offers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries.

This is a practical and accessible overview of how best to approach the marketing of an architectural practice. Concise in style and comprehensive in scope: the topics range from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries. This book draws on the experience and marketing skills of a range of industry insiders from successful architectural practices to award-winning design and advertising companies. This is a clear, hands-on approach that can help you give your practice the edge.

Subject Categories

BISAC Subject Codes/Headings:
ARC000000
ARCHITECTURE / General