Marketing and the Library: 1st Edition (Hardback) book cover

Marketing and the Library

1st Edition

By Gary Ford

Routledge

88 pages

Purchasing Options:$ = USD
Hardback: 9780866563079
pub: 1984-01-01
Currently out of stock
x

FREE Standard Shipping!

Description

The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.

Table of Contents

Contents Introduction

  • Megatrend Marketing: Creating the Library’s Future
  • Library Market Segmentation: An Effective Approach for Meeting Client Needs
  • The ABCs of Implementing Library Marketing
  • Distribution of the Library’s Product: The Need for Innovation
  • Marketing Myopia
  • Reference Notes Included

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General