1st Edition
Marketing of Tourism Experiences
1. The Marketing of Hospitality and Leisure Experiences Noel Scott, Eric Laws, and Philipp Boksberger 2. Conceptualizing Experience: A Tourist Based Approach Serena Volo 3. Urban Tourism Precincts and the Experience of Place Tony Griffin and Bruce Hayllar 4. Reading the Landscape: The Development of a Typology of Literary. Trails that Incorporate an Experiential Design Perspective Nicola MacLeod, Deborah Hayes, and Alix Slater 5. The Consumption of Museum Service Experiences: Benefits and Value of Museum Experiences Jennifer Kim Lian Chan 6. Retail and Service Encounters: The Inter-Cultural Tourist Experience Katherine B. Hartman, Tracy Meyer, and Lisa L. Scribner 7. Student Travel Experiences: Memories and Dreams Michael Morgan and Feifei Xu 8. The Staging of Experiences in Wine Tourism Birgit Pikkemaat, Mike Peters, Philip Boksberger, and Manuela Secco 9. Marketing the Leisure Experience to Baby Boomers and Older Tourists Ian Patterson and Shane Pegg 10. Effect of Experience on Cognition, Affect and Satisfaction: The Case of Japanese Visitors to Macau Yi Chen, Xinran Y. Lehto, and Soojin Choi 11. Quality Tourism Experiences: Reviews, Reflections, Research Agendas Gayle Jennings, Young-Sook Lee, Amanda Ayling, Brooke Lunny, Carl Cater, and Claudia Ollenburg 12. Agenda for Co-Creation Tourism Experience Research Esther Binkhorst and Teun Den Dekker
Biography
Noel Scott is a senior lecturer in the School of Tourism and Leisure Management, The University of Queensland.
Eric Laws is an adjunct professor at James Cook University, Cairns, Queensland, Australia.
Philipp Boksberger is Director of the Institute for Tourism and Leisure Research at the University of Applied Science HTW Chur, Switzerland.
