Mass Communication: Issues, Perspectives and Techniques, 1st Edition (Hardback) book cover

Mass Communication

Issues, Perspectives and Techniques, 1st Edition

Edited by Jason R. Detrani

Apple Academic Press

314 pages

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Hardback: 9781926692951
pub: 2011-04-15
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This title includes a number of Open Access chapters.

Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media’s role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

Table of Contents

Working with the Media

Media, Conflict Prevention and Peacebuilding: Mapping the Edges

Assessing Information Needs and Communication Behaviors of National Forest Summer Visitors

Parables and Paradigms: An Introduction to Using Communication Theories in Outdoor Recreation Research

Wildland Fire and Fuel Management: Principles for Effective Communication

Benefits of an Educational Program for Journalists on Media Coverage of HIV/AIDS in Developing Countries

Issues in Evaluating Mass Media-Based Health Communication Campaigns

Health Communication

The Impact of Mass Media Campaigns on Intentions to Use the Female Condom in Tanzania

Taipei’s Use of a Multi-Channel Mass Risk Communication Program to Rapidly Reverse an Epidemic of Highly Communicable Disease

Egypt Violence Against Women Study Media Coverage of Violence Against Women

What Are the Roles and Responsibilities of the Media in Disseminating Health Information?

Communication Gap: The Disconnect Between What Scientists Say and What the Public Hears

Communication and Marketing as Tools to Cultivate the Public’s Health: A Proposed "People and Places" Framework

Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects

Re-Examination of Mixed Media Communication: The Impact of Voice, Data Link, and Mixed Air Traffic Control Environments on the Flight Deck


About the Editor

Professor Jason R. Detrani has nearly twenty years of professional experience in the photographic and filmmaking industries, as well as in the field of higher education. He is currently the senior faculty member and Coordinator of the Communications/Media Arts Program at Broome Community College in Binghamton, New York, where he has taught introductory and advanced level courses in both theory-based and production-oriented mass communication topics. Professor Detrani was recently honored as a 2010 recipient of the State University of New York’s Chancellor’s Award for Excellence in Teaching, one of the highest and most prestigious honors given by the SUNY system.

Subject Categories

BISAC Subject Codes/Headings:
SCIENCE / General
TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications