1st Edition

Mass Communication
Issues, Perspectives and Techniques




ISBN 9781926692951
Published April 15, 2011 by Apple Academic Press
314 Pages

USD $145.00

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Book Description

This title includes a number of Open Access chapters.

Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media’s role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

Table of Contents

Working with the Media
Media, Conflict Prevention and Peacebuilding: Mapping the Edges
Assessing Information Needs and Communication Behaviors of National Forest Summer Visitors
Parables and Paradigms: An Introduction to Using Communication Theories in Outdoor Recreation Research
Wildland Fire and Fuel Management: Principles for Effective Communication
Benefits of an Educational Program for Journalists on Media Coverage of HIV/AIDS in Developing Countries
Issues in Evaluating Mass Media-Based Health Communication Campaigns
Health Communication
The Impact of Mass Media Campaigns on Intentions to Use the Female Condom in Tanzania
Taipei’s Use of a Multi-Channel Mass Risk Communication Program to Rapidly Reverse an Epidemic of Highly Communicable Disease
Egypt Violence Against Women Study Media Coverage of Violence Against Women
What Are the Roles and Responsibilities of the Media in Disseminating Health Information?
Communication Gap: The Disconnect Between What Scientists Say and What the Public Hears
Communication and Marketing as Tools to Cultivate the Public’s Health: A Proposed "People and Places" Framework
Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects
Re-Examination of Mixed Media Communication: The Impact of Voice, Data Link, and Mixed Air Traffic Control Environments on the Flight Deck
Index

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Editor(s)

Biography

Professor Jason R. Detrani has nearly twenty years of professional experience in the photographic and filmmaking industries, as well as in the field of higher education. He is currently the senior faculty member and Coordinator of the Communications/Media Arts Program at Broome Community College in Binghamton, New York, where he has taught introductory and advanced level courses in both theory-based and production-oriented mass communication topics. Professor Detrani was recently honored as a 2010 recipient of the State University of New York’s Chancellor’s Award for Excellence in Teaching, one of the highest and most prestigious honors given by the SUNY system.