Mass Communication Theories: Explaining Origins, Processes, and Effects, 1st Edition (Paperback) book cover

Mass Communication Theories

Explaining Origins, Processes, and Effects, 1st Edition

By Melvin L. DeFleur, Margaret H. DeFleur


380 pages

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Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

Table of Contents


Chapter 1: Shaping the American Media: A Brief Overview

Chapter 2: The Nature and Uses of Theories

Part I: Interdisciplinary Contributions to Media Studies

Chapter 3: The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy

Chapter 4: Public Opinion as Shaper by the Press: The Contribution of Political Science

Chapter 5: Cognitive Processing: The Contribution of Psychology to Mass Communication Theory

Chapter 6: The Concept of Mass Society: The Magic Bullet Theory: As a Contribution of Sociology to Media Studies

Part II: The Beginnings: Early Analyses of Mass Communication

Chapter 7: James Bryce’s Theory of Public Opinion and the Press

Chapter 8: Walter Lippmans’s Theory of Unintentional News Distortion

Chapter 9: The “Magic Bullet” Theory of Uniform and Powerful

Part III: Contemporary Theories of Mass Communication

Chapter 10: The Selected and Limited Influences Theory

Chapter 11: Gatekeeping Theory

Chapter 12: Agenda-setting Theory

Chapter 13: The Two-Step Flow of Communication Theory

Chapter 14: Uses for Gratification Theory

Chapter 15: Information Utility Theory

Chapter 16: Modeling Theory

Chapter 17: Social Expectations Theory

Chapter 18: Media-Influenced Diffusion-of-Innovation Theory

Chapter 19: Popular Culture Theory

Chapter 20: The Creeping Cycle of Desensitization Theory

Chapter 21: Critical Cultural Perspectives

Chapter 22: Cultural Imperialism Theory

Chapter 23: Collateral Media Instruction Theory

Chapter 24: Other Formulations and Concepts

About the Authors

Melvin L. DeFleur, Boston University

Margaret DeFleur, Boston University

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies