550 pages | 51 B/W Illus.
Mass communication in the midst of a crisis must be done in a targeted and timely manner to mitigate the impact and ultimately save lives. Based on sound research, real-world case studies, and the author’s own experiences, Mass Notification and Crisis Communications: Planning, Preparedness, and Systems helps emergency planning professionals create a crisis communications plan that works by establishing upfront relationships with responders, enacting protocols, and utilizing technology to effectively message the intended audience.
Providing communication best practices to professionals, the book:
Aligned with the U.S. Department of Homeland Security’s National Emergency Communications Plan—as well as the U.S. strategic plan to improve emergency response communications—the book provides recommendations to key decision makers given all considerations that must be weighed and factored in during a crisis.
History of Communications
Disaster Communications—Two-Way Conversations
Dynamics of Communications and Concepts of Operations
Challenges to Effective Communications
Changing Realities in Emergency Communications
Emergency Communications Framework
A Crisis Occurs … Now What?
International, Federal, State, and Local Laws, Regulations, Systems, Plans, and Structures
Ripple Effect of Social Media and Social Networking
Solutions—Some Solutions Are Better than None
Learning Your Systems Requirements
Picking a Solution That Fits
Effective Communication Plans
Getting the Message Right the First Time
Prepare to Prosper
Appendix A: List of Acronyms
Appendix B: Sample Mass Notification System Activation and
Criteria Guidance Sheet
Appendix C: Sample Messages
Appendix D: List of Questions to Ask a Vendor before You Buy
Appendix E: Sample Social Media Strategy
Appendix F: Emergency Call Numbers