Mass Notification and Crisis Communications: Planning, Preparedness, and Systems, 1st Edition (Hardback) book cover

Mass Notification and Crisis Communications

Planning, Preparedness, and Systems, 1st Edition

By Denise C. Walker

CRC Press

550 pages | 51 B/W Illus.

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pub: 2011-12-19
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Description

Mass communication in the midst of a crisis must be done in a targeted and timely manner to mitigate the impact and ultimately save lives. Based on sound research, real-world case studies, and the author’s own experiences, Mass Notification and Crisis Communications: Planning, Preparedness, and Systems helps emergency planning professionals create a crisis communications plan that works by establishing upfront relationships with responders, enacting protocols, and utilizing technology to effectively message the intended audience.

Providing communication best practices to professionals, the book:

  • Reviews the challenges organizations face with communications in the face of various types of disasters
  • Helps to outline the target audience of the communiqué
  • Describes different communication techniques used throughout history during peace and wartime
  • Provides methods for getting the right message across the first time
  • Explores how social media can be a powerful tool in message dissemination
  • Examines the legal landscape to ensure managers are in compliance with international, federal, state, and local regulatory requirements

Aligned with the U.S. Department of Homeland Security’s National Emergency Communications Plan—as well as the U.S. strategic plan to improve emergency response communications—the book provides recommendations to key decision makers given all considerations that must be weighed and factored in during a crisis.

Table of Contents

History of Communications

Disaster Communications—Two-Way Conversations

Dynamics of Communications and Concepts of Operations

Challenges to Effective Communications

Changing Realities in Emergency Communications

Emergency Communications Framework

A Crisis Occurs … Now What?

International, Federal, State, and Local Laws, Regulations, Systems, Plans, and Structures

Ripple Effect of Social Media and Social Networking

Solutions—Some Solutions Are Better than None

Learning Your Systems Requirements

Picking a Solution That Fits

Effective Communication Plans

Getting the Message Right the First Time

Prepare to Prosper

Conclusions

Appendix A: List of Acronyms

Appendix B: Sample Mass Notification System Activation and

Criteria Guidance Sheet

Appendix C: Sample Messages

Appendix D: List of Questions to Ask a Vendor before You Buy

Appendix E: Sample Social Media Strategy

Appendix F: Emergency Call Numbers

Glossary

Additional Resources

Index

About the Author

Denise Chatam Walker, Ph.D. is the Chief Emergency Management Officer for the Lone Star College System in The Woodlands, Texas.

Subject Categories

BISAC Subject Codes/Headings:
BUS041000
BUSINESS & ECONOMICS / Management
SOC040000
SOCIAL SCIENCE / Disasters & Disaster Relief