1st Edition

McLuhan and Baudrillard
Masters of Implosion





ISBN 9780415190626
Published April 8, 1999 by Routledge
160 Pages

USD $48.95

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Book Description

Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.