Although best known for experimental methods, social psychology also has a strong tradition of measurement. This volume seeks to highlight this tradition by introducing readers to measurement strategies that help drive social psychological research and theory development.
The books opens with an analysis of the measurement technique that dominates most of the social sciences, self-report. Chapter 1 presents a conceptual framework for interpreting the data generated from self-report, which it uses to provide practical advice on writing strong and structured self-report items. From there, attention is drawn to the many other innovative measurement and data-collection techniques that have helped expand the range of theories social psychologists test. Chapters 2 through 6 introduce techniques designed to measure the internal psychological states of individual respondents, with strategies that can stand alone or complement anything obtained via self-report. Included are chapters on implicit, elicitation, and diary approaches to collecting response data from participants, as well as neurological and psychobiological approaches to inferring underlying mechanisms. The remaining chapters introduce creative data-collection techniques, focusing particular attention on the rich forms of data humans often leave behind. Included are chapters on textual analysis, archival analysis, geocoding, and social media harvesting.
The many methods covered in this book complement one another, such that the full volume provides researchers with a powerful toolset to help them better explore what is "social" about human behavior.
Measurement in Social Psychology
James Jaccard and Hart Blanton
Bertram Gawronski and Adam Hahn
William Fisher, Jeffrey Fisher, and Katrina Aberizk
Peggy M. Zocolla
Meredith P. Levsen, Hannah Volpert-Esmond, and Bruce D. Bartholow
Cindy K. Chung and James W Pennebaker
Marcella Boynton and Ross O'Hara
Brett W. Pelham
Natasza Marrouch and Blair T. Johnson
Man-pui Sally Chan, Alex Morales, Mohsen Farhadloo, Ryan Joseph Palmer, and Dolores Albarraciìn
Frontiers of Social Psychology is one of the field's most influential and distinguished book series. Each volume provides a rigorous and cutting-edge overview of the most recent theoretical, methodological, and practical developments in a substantive area of social psychology, in greater depth than is possible in general social psychology handbooks. Coverage includes major established topics and new and emerging areas. The Editors and contributors are all internationally renowned scholars, whose work is at the cutting-edge of research.
Scholarly, yet accessible, the volumes in the Frontiers series are an essential resource for senior undergraduates, postgraduates, researchers, and practitioners, and are suitable as textbooks in advanced courses in specific sub-areas of social psychology.