Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Tenth Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment.
Visit the companion website at www.mediaethicsbook.com.
About the Authors
Introduction – Ethical Foundations and Perspectives
Part One – News
Chapter 1: Institutional Pressures
Case 1. Fox News
Case 2. Access to the Internet
Case 3. Bankruptcy at the Philadelphia Inquirer
Case 4. Paid Journalism Worldwide
Chapter 2: Truthtelling
Case 5. Obesity Epidemic
Case 6. Al Jazeera
Case 7. The Unabomber’s Manifesto
Case 8. Muhammad Cartoon Controversy
Chapter 3: Reporters and Sources
Case 9 The Wikileaks Website
Case 10. Stolen Voice Mail
Case 11. Covering the Middle East
Case 12. Korea Bans U.S. Beef: Candlelight Vigil
Case 13. Watergate and Grand Jury Information
Chapter 4: Social Justice
Case 14. Crisis in Darfur
Case 15. A Hidden America: Children of the Mountains
Case 16. Gender Media Monitoring Project
Case 17. Ten Weeks at Wounded Knee
Case 18. Peace Journalism
Chapter 5: Privacy
Case19. Facebook and Social Media Networks
Case 20. The Controversial PATRIOT Act
Case 21. Bloggers’ Code of Ethics
Case 22. Dead Body Photo
The Heart of the Matter in News Ethics
Part Two – Advertising
Chapter 6: The Commercialization of Everyday Life
Case 23. All is not what it seems: Pondering Guerilla Marketing
Case 24. DTC Advertising: Prescription Drugs as Consumer Products?
Case 25. Cause-Related Marketing: Are you buying it?
Case 26. "Like" as Social Currency: Empowerment or Exploitation?
Chapter 7: Advertising in an Image-Based Media Culture
Case 27. Altering Images: Attaining the Unattainable?
Case 28. Stereotyping Disability
Case 29. Spectacle for Social Change: Celebration or Co-optation?
Case 30. Anti-Obesity Advertising: A Question of Images
Chapter 8: The Media are Commercial
Case 31. Media Gatekeepers
Case 32. Native Advertising: Advertising and Editorial Content
Case 33. Welcome to Madison and Vine
Case 34. Ad-Blocking: A Perfect Storm
Chapter 9: Advertising’s Professional Culture
Case 35. "…perhaps the absence of a code of ethics?"
Case 36. Branding: Making the same different, again
Case 37. Niche Markets—Niche Media
Case 38. Ethical Vision: What does it mean to serve clients well?
Case 39. The Risky Client… Yes? No?
The Heart of the Matter in Advertising Ethics
Part Three – Public Relations
Chapter 10 Public Communication
Case 40. Publicity and Justice
Case 41. The Many Friends of the Candidate
Case 42. Corporate Speech and State Laws
Case 43. ‘Better Make Room’ for Government Campaigns
Chapter 11 Telling the Truth in Organization Settings
Case 44. Private Issues and Public Apologies
Case 45. #AskSeaWorld Faces Tides of Protest
Case 46. A Healthy Drink?
Case 47. Reporting Recovery
Case 48. Posting #Truth @Twitter (Updated)
Chapter 12 Conflicting Loyalties
Case 49. Accelerating Recalls
Case 50. Representing Political Power
Case 51. Paying for Play?
Case 52. "Thank You For Smoking"
Case 53. Tragedy at the Mine
Chapter 13 The Demands of Social Responsibility
Case 54. One for One: TOMS
Case 55. Ice Buckets Challenge Fundraising
Case 56. Tackling Domestic Violence
Case 57. Brewing Racial Discourse?
The Heart of the Matter in Public Relations Ethics
Part 4 – Entertainment
Chapter 14 Violence
Case 58. Hear It, Feel It, Do It
Case 59. Violence-Centered
Case 60. Comics for Big Kids
Case 61. Video Gaming Changes the Rules
Chapter 15 Profits, Wealth, and Public Trust
Case 62. Copyrights and Cultures
Case 63. Deep Trouble for Harry
Case 64. Super Strip
Case 65. Duct Tape for TV
Case 66. TLR and Tentpoles
Case 67. Faux Doc
Chapter 16 Media Scope and Depth
Case 68. Reel History
Case 69. They Call It Paradise
Case 70. Tragedy Lite
Case 71. Training in Virtue
Chapter 17 Censorship
Case 72. The Voice of America
Case 73. Frontal Assault
Case 74. South Park’s 200th
Case 75. Rescue Us
Case 76. Lyrics Not So Cool
The Heart of the Matter in Entertainment Ethics