478 Pages
    by Routledge

    478 Pages
    by Routledge

    Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences.

    This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Eleventh Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment. Cases touch on issues and places worldwide, from Al Jazeera to the Xinhua News Agency, from Nigerian "brown envelopes" to PR professional standards in South Africa. Racially divisive language comes up in different communication contexts, as does celebrity influence on culture.

    A core textbook for classes in media ethics, communication ethics, and ethics in journalism, public relations, and advertising.

    Introduction – Ethical Foundations and Perspectives

    Part One – News

    Chapter 1: Institutional Press

    Chapter 2: Truthtelling

    Chapter 3: Reporters and Sources

    Chapter 4: Social Justice

    Chapter 5: Privacy

    The Heart of the Matter in News Ethics

    Part Two – Advertising

    Chapter 6: The Commercialization of Everyday Life

    Chapter 7: Advertising in an Image-Based Media Culture

    Chapter 8: The Media are Commercial

    Chapter 9: Advertising’s Professional Culture

    The Heart of the Matter in Advertising Ethics

    Part 3 – Public Relations

    Chapter 10: Public Communication

    Chapter 11: Telling the Truth in Organizational Settings

    Chapter 12: Conflicting Loyalties

    Chapter 13: The Demands of Social Responsibility

    The Heart of the Matter in Public Relations Ethics

    Part 4 – Entertainment

    Chapter 14    Violence

    Chapter 15   Profits, Wealth, and Public Trust

    Chapter 16   Media Scope and Depth

    Chapter 17    Censorship

    The Heart of the Matter in Entertainment Ethics


    Clifford G. Christians is Research Professor of Communications, Professor of Journalism, and Professor of Media Studies Emeritus at the University of Illinois, Urbana-Champaign.

    Mark Fackler is Professor of Communications emeritus at Calvin College, Grand Rapids, Michigan.

    Kathy Brittain Richardson is the president of Westminster College in New Wilmington, Pennsylvania.

    Peggy J. Kreshel is Associate Professor of Advertising at the Grady College of Journalism and Mass Communication at the University of Georgia.