1st Edition

Media Literacy of the Oppressed An Emancipatory Pedagogy for/with the Marginalized

By Jad Melki Copyright 2025
    304 Pages 43 B/W Illustrations
    by Routledge

    This book offers an alternative approach to developing media literacy pedagogies for people in postcolonial countries and marginalized communities, especially in the Global South, tackling unexplored issues such as media literacy of war, terrorism, pandemics, infodemics, populism, colonialism, genocide, and intersectional feminism.

    With an emphasis on developing critical and emotive consciousness – or unveiling the oppressor within – the book provides a unique perspective that fits the needs of people at the margins and challenges mainstream media literacy approaches that are mainly designed for the center and the Global North. The book offers a framework for designing curricula at and with the margins through an emancipatory media literacy approach. This approach directs energy toward resistance and praxis, focuses on local priorities of the margins, contextualizes issues within a postcolonial historical moment, and concentrates on fighting oppression structures and social injustice.

    This book will be an important resource for scholars, educators and students of media literacy, communication, cultural studies, critical pedagogy, postcolonialism, Arab studies, and human rights.


    Chapter 1 – Failures of Mainstream Media Literacy: A Case for an Emancipatory Media Literacy Framework 

    Chapter 2 – Media Literacy of Oppressed Identities: An Intersectional Feminist Approach for the Whole Society 

    Chapter 3 – Media Literacy of Terrorism and Populism: The Symbiotic Relationship between Media and Oppression 

    Chapter 4 – Media Literacy of Colonialism, War, and Genocide: The Clash of Narratives and the Crushing of Worlds 

    Chapter 5 – Media Literacy of Pandemics and Infodemics: Saving Society from the Plague of Fake News, Mis/Disinformation and Conspiracy Theories 

    Chapter 6 – Toward an Alliance of 21st Century Intersectional Literacies 

    Epilogue – Marginal Issues, False Victimhood, and Performative Solidarity


    Jad Melki, Ph.D., is Associate Professor of Journalism and Media Studies and the Director of the Institute of Media Research and Training at the Lebanese American University. He is also a visiting faculty at the Salzburg Academy, an affiliated researcher with ICMPA at the University of Maryland. In 2015, Melki won the UNESCO-UNAoC International Media and Information Literacy Award for advancing media literacy education in the Arab region through founding the Media and Digital Literacy Academy of Beirut. His research is at the intersection of media literacy, journalism, war, feminism and health communication. He won the 2020 Shoman Arab Researchers Award for his impactful research on media in the Arab World. Previously, Melki was founding director of Media Studies at the American University of Beirut (AUB) and was affiliated with the University of Maryland, Johns Hopkins University, Towson University, Bournemouth University, and the Jordan Media Institute. As a former journalist, Melki was part of a team that won a Webby Award and a National Press Club Award for covering the 2006 Israeli war on Lebanon.