Media Management and Economics Research in a Transmedia Environment  book cover
SAVE
$11.39
1st Edition

Media Management and Economics Research in a Transmedia Environment





ISBN 9781138925588
Published June 8, 2015 by Routledge
280 Pages

 
SAVE ~ $11.39
was $56.95
USD $45.56

Prices & shipping based on shipping country


Preview

Book Description

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Editor(s)

Biography

Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.