Media Studies: Texts, Production, Context, 2nd Edition (Paperback) book cover

Media Studies

Texts, Production, Context, 2nd Edition

By Paul Long


520 pages

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Paperback: 9781408269510
pub: 2012-07-26
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Media Studies: Texts, Production, Context, 2nd Edition is a comprehensive introduction to the various approaches in the field. From outlining what media studies is to encouraging active engagement in research and analysis, this book advocates media study as a participatory process and provides a framework and set of skills to help you develop critical thinking.

Updated to reflect the changing media environment, Media Studies retains the highly praised approach and style of the first edition.

Key Features:

  • Five sections - media texts and meanings; producing media; media audiences; media and social contexts; histography - examine approaches to the field including new and web media, traditional print and broadcast media, popular music, computer games, photography, and film.
  • An international perspective allows you to view media in a global context.
  • Examines media audiences as consumers, listeners, readerships and members of communities.
  • Guidance on analytical tools - language, a range of theories and analytical techniques - to give you the confidence to navigate, research and make sense of the field.

New for the second edition:

  • New case studies including Google, My Big Fat Gypsy Wedding, the life of a freelance journalist, phone hacking at News International, and collaborative journalism.
  • 'New Media, New Media Studies' is an additional feature, which brings into focus ways of thinking about new media forms.

Media Studies: Texts, Production, Context, 2nd Edition will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media, popular culture and other related subjects.

Table of Contents

List of contributors Guided tour Acknowledgements Introduction: Getting started: 'doing' media studies Part One: Media texts and meanings Chapter 1: How do media make meaning? Chapter 2: Organising meaning in media texts: genre and narrative Chapter 3: Media representations Chapter 4: Reality media Part Two : Producing media Chapter 5: The business of media Chapter 6: Media regulation and policy Chapter 7: Media production in a global age Part Three: Media audiences Chapter 8: Producing audiences: what do media do to people? Chapter 9: Investigating audiences: what do people do with media? Part Four: Media and social contexts Chapter 10: Media power Chapter 11: Conceptualising mass society Chapter 12: Modernism, postmodernism and after Chapter 13: The consumer society and advertising Part Five: Historiography Chapter 14: Media histories Conclusion: Doing your media studies Glossary References Index

About the Author

Paul Long is Reader in Media Theory in the Birmingham School of Media, Birmingham City University.

Tim Wall is Professor of Radio and Popular Music Studies in the Birmingham School of Media, Birmingham City University.

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies