Media Studies: The Basics: 2nd Edition (Paperback) book cover

Media Studies: The Basics

2nd Edition

By Julian McDougall, Claire Pollard


194 pages | 9 B/W Illus.

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Paperback: 9781138349162
pub: 2019-10-16
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Hardback: 9781138349155
pub: 2019-10-16
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Fully updated and revised, the second edition of Media Studies: The Basics is the ideal guide to the changing landscape of media and Media Studies.

There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. This new edition addresses core questions including:

  • Who, or what, are the media?
  • What are the key terms and concepts used in analysing media?
  • Where have new media technologies had the biggest impact?
  • How, and by whom, is media made in the 21st century?

Featuring new case studies, an updated glossary and suggestions for further reading, this is the ideal introduction to Media Studies today for both A Level and undergraduate students.


‘This a great book; it provides a clear and comprehensive account of the subject, is very up to date and the reader will come away from it with a good understanding of key issues in Media Studies.’

Marcus Leaning, University of Winchester, UK

Table of Contents


1 Studying Media

2 Reading Media

3 Powerful Media

4 Global Media

4 Evolving Media

5 Making Media

6 Making Media


About the Authors

Julian McDougall is Professor in Media and Education and Head of the Centre for Excellence in Media Practice at Bournemouth University. He edits the journal Media Practice and Education, runs a doctoral programme in media education and convenes the Media Education Summit.

Claire Pollard was a secondary school teacher for 16 years. She now works as a media education consultant at The English and Media Centre and edits MediaMagazine.

About the Series

The Basics

The Basics is a highly successful series of accessible guidebooks which provide an overview of the fundamental principles of a subject area in a jargon-free and undaunting format.

Intended for students approaching a subject for the first time, the books both introduce the essentials of a subject and provide an ideal springboard for further study. With over 50 titles spanning subjects from Artificial Intelligence to Women’s Studies, The Basics are an ideal starting point for students seeking to understand a subject area.

Each text comes with recommendations for further study and gradually introduces the complexities and nuances within a subject.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies