Media Studies: The Basics: 1st Edition (Paperback) book cover

Media Studies: The Basics

1st Edition

By Julian McDougall


214 pages

Look Inside
Purchasing Options:$ = USD
Paperback: 9780415681254
pub: 2012-05-11
SAVE ~$5.39
Hardback: 9780415681261
pub: 2012-05-14
SAVE ~$25.00
eBook (VitalSource) : 9780203119549
pub: 2012-05-31
from $13.48

FREE Standard Shipping!


There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including:

  • Who, or what, is the media?
  • What are the key terms and concepts used in analysing media?
  • Where have been the impacts of the globalization of media?
  • How, and by whom, is media made in the 21st century?

Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.


It may seem obvious, but if you are going to attempt to condense an entire subject into one volume, you’d better be the kind of person that writes in an accessible but intelligent way about it…happily this book manages to be both accessible and intelligently written…Perhaps the most impressive thing about the book is that its structure reflects the difficulties of studying the media in the 21st century…the author is to be applauded for writing a book that acepts that in a world where the media has recently undergone some seismic shofts, media studies probably needs to undergo some too.

Stephen Connolly, NATE Teaching English

Table of Contents

Acknowledgements List of Figures Introduction 1. Studying Media 2. Reading Media 3. Powerful Media 4. Global Media 5. Changing Media 6. Making Media Glossary Bibliography Web Resources Index

About the Series

The Basics

The Basics is a highly successful series of accessible guidebooks which provide an overview of the fundamental principles of a subject area in a jargon-free and undaunting format.

Intended for students approaching a subject for the first time, the books both introduce the essentials of a subject and provide an ideal springboard for further study. With over 50 titles spanning subjects from Artificial Intelligence to Women’s Studies, The Basics are an ideal starting point for students seeking to understand a subject area.

Each text comes with recommendations for further study and gradually introduces the complexities and nuances within a subject.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies