Bringing together key writings with original textbook material, the second edition of Media Studies: The Essential Resource explains central perspectives and concepts within Media Studies. Readers are introduced to a range of writing on media topics promoting an understanding of the subject from both contemporary and historical perspectives.
The text is split into three parts covering Analysis and Perspectives, Media Audiences and Ecologies and Creativities. The key areas of study are discussed, with accessible readings from essential theoretical texts and fully supported with an author commentary. Theoretical perspectives are used to analyse contemporary media forms and activities direct students to interrogate readings further and apply their learning.
Encouraging critical and analytical study, Media Studies: The Essential Resource helps students to understand the main theories and theorists within Media Studies.
Table of Contents
Introduction Part 1: Analysis and Perspectives 1. Introduction 2. Images Analysis 3. Narrative as an Analytical Tool 4. The Role of Genre 5. Representation and Age 6. Realism and Documentary 7. Intertextuality 8. Ideology and Advertising Part 2: Media Audiences 9. Encoding and Decoding 10. Researching Audiences 11. Ethnographic research 12. Audience Segmentation 13. Questioning ‘Effects’ 14. Reality TV Audiences 15. Gendered Consumption 16. Fans Part 3: Ecologies and Creativities 17. Introduction 18. Media in the Global Economy 19. Public Service Broadcasting 20. News Selection and Presentation 21. Regulation and the Press 22. Working in the Media 23. Media Spectacle 24. We are all Celebrities Now Conclusion
Sarah Casey Benyahia is a Media and Film Studies teacher at Colchester 6th Form College. She is a senior examiner for one of the major assessment boards, author of Crime (2012) and the co-author of several text books, including A2 Media Studies: The Essential Introduction (2010) and AS and A2 Film Studies: the Essential Introduction (2009).
Abigail Gardner is Subject Group Leader for Media courses at the University of Gloucestershire. She is the author of P J Harvey and Music Video Performance, Farnham: Ashgate (2015) and of an edited collection with Dr Ros Jennings, Rock On: Women, Ageing and Popular Music (Ashgate, 2012). She has also written on Dolly Parton in Tinknell, E., and Dolan, J. (eds.) Aging Femininities: Troubling Representations (2012). She is a member of International Association for the Study of Popular Music, WAM (the Centre for Women and Ageing) and the Severn Pop Network.
Philip Rayner is an international media consultant with over 30 years experience of writing and teaching about the media in Further and Higher Education. He has been a senior examiner for two assessment boards and the co-author of several text books, including AS Media Studies: The Essential Introduction for AQA (2008).
Pete Wall has over 40 years of experience of teaching in Further and Higher Education and providing support for schools and colleges. He had held a number of senior examining positions for Awarding Bodies and currently acts as Chair of Examiners for GCE and GCSE Media Studies for a major Awarding Body. He is the author of several textbooks for Media Studies and related disciplines in addition to his role as series editor for Routledge Essentials.