With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries.
The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.
PART I. THE MEDIA AND TELECOMMUNICATIONS INDUSTRY STRUCTURE
1. Media and Telecommunications Economics I.
Principles of Market Structure, Supply & Pricing and Business Conduct
2. Media Management and Strategic Planning
3. Broadcast Television
4. Cable Television
5. The Transnational Media Corporation
6. Media and Telecommunications Economics II.
Principles of Common Carriage and Enhanced Information Services
8. Mobile Telephone and Wireless Communication
9. The Internet: Electronic Commerce and Social Media
10. Satellite Communication
PART II. MEDIA AND TELECOMMUNICATIONS MANAGEMENT
11. Innovation and Technology Management
12. Media Management and Telecommunications: Principles of Management Theory and Application
13. Telecommunications and Financial Management
Ron Rizzuto, Ph.D., University of Denver
Mike Wirth, Ph.D., University of Tennessee
14. Media and Telecommunications Marketing
Heidi Hennink-Kaminski, Ph.D., University of North Carolina
15. Leadership and Change Management