Media Theory for A Level: The Essential Revision Guide, 1st Edition (Paperback) book cover

Media Theory for A Level

The Essential Revision Guide, 1st Edition

By Mark Dixon


192 pages | 5 B/W Illus.

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Paperback: 9780367145439
pub: 2019-10-18
Available for pre-order
Hardback: 9780367145422
pub: 2019-10-18
Available for pre-order

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Media Theory for A Level provides a comprehensive introduction to the nineteen academic theories required for A Level Media study. From Roland Barthes to Clay Shirky, from Structuralism to Civilizationism, this book explains the core academic concepts students need to master to succeed in their exams. The book includes:    

  • Comprehensive explanations of all academic ideas and theories specified for GCE Media study.
  • Practical tasks designed to help students apply theoretical concepts to unseen texts and close study products/set texts.
  • Exemplar applications of theories to set texts and close study products for all media specifications (AQA, Eduqas and OCR).
  • Challenge activities designed to help students secure premium grades.
  • Glossaries to explain specialist academic terminology.
  • Revision summaries and exam preparation activities for all named theorists.
  • Essential knowledge reference tables.


Media Theory for A Level is also accompanied by the website that contains a wide range of supporting resources. Accompanying online material includes:

  • Revision flashcards and worksheets.
  • A comprehensive bank of set text applications that apply academic theory to current set texts and close study products for all media specifications.
  • Classroom ready worksheets that teachers can use alongside the book to help students master essential media theory.
  • Help sheets that focus on the application of academic theory to unseen text components of the A Level exams.


"This is a truly insightful book which addresses important changes in today’s media landscape. It engages the reader through clear exposition, compelling examples and a lively invitation to engage in urgent debates." Professor Sonia Livingstone, Department of Media and Communications, London School of Economics and Political Science

Table of Contents

Media language

1. Semiotics: Roland Barthes

2. Structuralism: Claude Leìvi-Strauss

3. Narratology: Tzvetan Todorov

4. Genre theory: Steve Neale

5. Postmodernism: Jean Baudrillard

Media representation

6. Representation: Stuart Hall

7. Postcolonial theory: Paul Gilroy

8. Feminist theory: Liesbet van Zoonen

9. Intersectionality: bell hooks

10. Gender as performance: Judith Butler

11. Media and identity: David Gauntlett

Media industries

12. Ownership Effects: James Curran and Jean Seaton

13. Regulation: Sonia Livingstone and Peter Lunt

14. The culture industry: David Hesmondhalgh

Media Audiences

15. Media modelling effects: Albert Bandura

16. Cultivation theory: George Gerbner

17. Reception theory: Stuart Hall

18. Fandom: Henry Jenkins

19. The end of audience: Clay Shirky

About the Author

Mark Dixon is an Eduqas A Level examiner and the head of Media and Film at Durham Sixth Form Centre. He is also a freelance author, having written for the Guardian, TES, Media Magazine and Teach Secondary as well as authoring a range of digital resources for Eduqas Media.

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies