Media Today : Mass Communication in a Converging World book cover
7th Edition

Media Today
Mass Communication in a Converging World

ISBN 9781138593848
Published October 29, 2019 by Routledge
496 Pages

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Book Description

This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.

The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, book, and video game industries. This new edition includes critical expanded coverage of social media, as well as updated figures, tables, and pedagogy, including key terms and further activities.

Media Today is an excellent introduction to the world of media in the digital age. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom.

The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.

Table of Contents

Part I: The Nature and Business of Media  1. Understanding Mass Media, Convergence, and the Importance of Media Literacy  2. Making Sense of Research on Media Effects and Media Culture  3. The Business of Media  4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications  5. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics  Part II: The Media Industries  6. The Internet Industry  7. The Book Industry  8. The News Industry  9. The Magazine Industry  10. The Recording Industry  11. The Radio Industry  12. The Movie Industry  13. The Television Industry  14. The Video Game Industry 

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Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. He has authored eleven books, edited five, and written more than 150 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. A 2005 New York Times Magazine article referred to Turow as "probably the reigning academic expert on media fragmentation." In 2010, the New York Times called him "the ranking wise man on some thorny new-media and marketing topics." In 2012, the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital-privacy.


"Joe Turow’s new edition of Media Today not only provides historical context and clear descriptions of current media structures and effects, but also offers up-to-date insights into the rapid changes in our media and why they matter.

"The new edition of Media Today does a masterful job of clearly explaining the latest changes in media industries and why these changes should matter to us. I am always excited for the latest edition!" –Matt McAllister, Penn State University

"Media Today 7 is a comprehensive survey of the world of communication that, unlike most 'intro' textbooks, goes beyond the surface and the latest trends. Turow’s text delves in depth into the business of media so that students will find a sophisticated understanding of the fields they may pursue as a career. He also highlights the major issues, concerns, and challenges to media in our lives, culture, and politics." –David D. Perlmutter, Texas Tech University