MediaWriting : Print, Broadcast, and Public Relations book cover
4th Edition

Print, Broadcast, and Public Relations

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ISBN 9780415888035
Published January 19, 2012 by Routledge
400 Pages

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Book Description

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.

Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.

Further updates and features include:

  • Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications
  • Two new chapters on lead writing and new new media
  • A separate chapter focused solely on ethics
  • Explanatory "how to" boxes that help students understand and retain main themes
  • Illustrative "It Happened to Me" vignettes from the authors’ professional experiences
  • Discussion questions and exercises at the end of every chapter
  • Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism

In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Table of Contents

Preface: Introduction to MediaWriting

  1. Communication Theory and News Values
  2. Getting Started: In the Beginning is the Lead          
  3. Legal Considerations in Media Writing
  4. Ethical Decisions in Writing and Reporting
  5. Fundamentals of Writing and Editing
  6. Writing Basic News Stories
  7. Interviewing: Gathering Information from People
  8. Research: Gathering Information from Documents and Other Sources
  9. Using Quotations and Sources in News Stories     
  10. Features: Alternatives to the Inverted Pyramid Story 
  11. Preparing Broadcast Copy         
  12. Reporting for Radio and Television
  13. Writing and Reporting in the New New Media
  14. Preparing News Releases
  15. Writing for Organizational Publications
  16. Public Relations Speeches and Advocacy Statements
  17. Composing Advertising Copy 

Afterword: Communication, the Future, and You

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W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY).

Janet E. Ramsey is Distinguished Service Professor and Dean Emerita at Buffalo State (SUNY).

Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY).

Support Material

Companion Website

Please visit our companion website for additional support materials.