Medicine, the Market and the Mass Media: Producing Health in the Twentieth Century, 1st Edition (Paperback) book cover

Medicine, the Market and the Mass Media

Producing Health in the Twentieth Century, 1st Edition

Edited by Virginia Berridge, Kelly Loughlin


320 pages | 6 B/W Illus.

Purchasing Options:$ = USD
Paperback: 9780415650052
pub: 2012-10-01
Hardback: 9780415304320
pub: 2005-09-12
eBook (VitalSource) : 9780203694541
pub: 2004-08-02
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This collection opens up the post war history of public health to sustained research-based historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years.

Taking a broad perspective the book examines developments in Western Europe, and the relationships between Europe and the US. The essays looks at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry.

This international collection will appeal to public health professionals, students of the history of medicince and of heath policy

Table of Contents

Foreword Acknowledgements Contributors Abbreviations List of Tables and Figures Introduction Medicine, the Market and the Mass Media Part 1 Interwar Influence on Post War Public Health 1. Atlantic Crossings in the Measurement of Health2. Between War Propaganda and Advertising Part 2 The Importance of the Media in Post War Public Health 3. The Media and the Management of a Food Crisis4. Uneasy Prevention Part 3 Industrial Models, Public Health and Health Services 5. Managerialism Avant La Lettre?6. From Evidence to Market 7. The 'Invisible Industrialist' and Public Health 8. Drug Regulation and the Welfare State Part 4 Changing Models and Different National Styles 9. Cleansing the Air and Promoting Health10. Americans and Pavlovians11. Science, Markets and Public Health

About the Editors

Virginia Berridge is Professor of History and head of the Centre for History in Public Health at the London School of Hygiene and Tropical Medicine, University of London. She has published books and articles on health and society in the twentieth century.

Kelly Loughlin is a lecturer in History at the London School of Hygiene and Tropical Medicine and the main focus of her research is the history of health and medical communications in the UK.

About the Series

Routledge Studies in the Social History of Medicine

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Subject Categories

BISAC Subject Codes/Headings:
HISTORY / General
HISTORY / Modern / 20th Century