208 pages | 19 B/W Illus.
This book brings together different perspectives of mega-event bidding and hosting and the legacies they produce over time. Their impact is considered through an international range of mega-event case studies in terms of land use, political and socio-economic change, and the place making processes that accompany these area-based regeneration projects. From city-regions who have not been successful in mega-event selection, instead pursuing alternative strategies; early 21st century Olympic, FIFA World Cup and Expo host cities whose legacy is still unfolding; to event sites whose legacy is now established, the longevity and global appeal of the mega-event is apparent from this collection.
The book interrogates the mega-event phenomenon in ten countries, located in North and South America, Australia, Scandinavia, West and Eastern Europe (including Russia), Canada and the USA. Drawing on their historical evolution and antecedents, and following the recurrent themes of urban regeneration and resistance, the book highlights the importance of major events and festivals to the creation and marketing of place through branding, place making and regional growth
In considering a range of mega-events critically and in different national and geopolitical contexts, the book provides lessons learnt which will be of interest to policy and decision-makers at local, regional, national and international levels, and will be of particular interest to professionals, scholars and students working in planning, urban studies, sport and leisure studies, and in event and festival management.
Acknowledgements; Contributors; 1. Introduction (Graeme Evans) Part I: Mega-Events: Place-Making, Regeneration and Legacy; 2. Pestilence, toxicity and all the fun of the fair: brownfield sites, mega-events and area regeneration, 1939-2012 (John Gold & Maggie Gold); 3. From Albertopolis to Olympicopolis: Back to the Future? (Graeme Evans); 4. The World Expo 98 in Lisbon and its multiple legacies and lessons for Place-Making (Patricia Aelbrecht); 5. The regional scale of contemporary mega-events. The unplanned case of the Milan Expo 2015 and post-event (Stefano Di Vitra); 6. Pimping the Faustian city: Mega-events and urban image construction in Rio de Janeiro (Anne-Marie Broudehoux); 7. A new road and rail link from the mountains to the coast: the mixed legacy of Sochi Olympic’s most expensive project (Sven Daniel Wolfe); Part II: Alternative Mega-Events strategies: critiques and responses to failed/serial bids; 8. Bidding trepidation: Stockholm’s uncertain relationship with the Olympic Games (Eric Olsen, Robert Oliver and Luke Juran); 9. What HafenCity Hamburg can learn from the Olympics (Mathias Kuhlmann); 10. Toronto: A Tale of Many Mega-Event Bids (Robert Oliver); Glossary/Index