Research on metaphor has been dominated by Aristotelian questions of processes in metaphor understanding. Although this area is important, it leaves unasked Platonic questions of how structures of the mind affect such processes. Moreover, there has been relatively little work on how metaphors affect human behavior. Although there are numerous postdictive or speculative accounts of the power of metaphors to affect human behavior in particular areas, such as clinical or political arenas, empirical verification of these accounts has been sparse.
To fill this void, the editors have compiled this work dedicated to empirical examination of how metaphors affect human behavior and understanding. The book is divided into four sections: metaphor and pragmatics, clinical uses of metaphor, metaphor and politics, and other applications of metaphor. Chapters contained within these sections attempt to merge Aristotelian questions with Platonic ones.
Contents: Preface. Part I: Pragmatics of Metaphor. A.N. Katz, On Interpreting Statements as Metaphor or Irony: Contextual Heuristics and Cognitive Consequences. R.J. Kreuz, The Use of Verbal Irony: Cues and Constraints. V.F. Reyna, Meaning, Memory, and the Interpretation of Metaphors. Part II: Metaphors in Clinical Settings. L.M. McMullen, J.B. Conway, Conceptualizing the Figurative Expressions of Psychotherapy Clients. L.E. Angus, An Intensive Analysis of Metaphor Themes in Psychotherapy. A.M. Rose, Metaphors in Child Custody Mediation: Utilizing Symbolic Language to Facilitate Agreements. W.P. Banks, S.C. Thompson, The Mental Image of the Human Body: Implications of Physiological Mental Models for Our Understanding of Health and Illness. Part III: Metaphors and Politics. J.S. Mio, Metaphor, Politics, and Persuasion. W.S. Gramm, Economic Metaphors: Ideology, Rhetoric, and Theory. P.A. Chantrill, J.S. Mio, Metonymy in Political Discourse. S. Thompson, Politics Without Metaphors Is Like a Fish Without Water. Part IV: The Metaphors of Everyday Life. P. Whitney, D. Budd, J.S. Mio, Individual Differences in Metaphoric Facilitation of Comprehension. J.M. Kennedy, Metaphor in Tactile Pictures for the Blind: Using Metonymy to Evoke Classification. H.R. Pollio, Boundaries in Humor and Metaphor.