Methodologies for the Rhetoric of Health & Medicine  book cover
1st Edition

Methodologies for the Rhetoric of Health & Medicine

ISBN 9781138235861
Published July 14, 2017 by Routledge
330 Pages

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Book Description

This volume charts new methodological territories for rhetorical studies and the emerging field of the rhetoric of health and medicine. In offering an expanded, behind-the-scenes view of rhetorical methodologies, it advances the larger goal of differentiating the rhetoric of health and medicine as a distinct but pragmatically diverse area of study, while providing rhetoricians and allied scholars new ways to approach and explain their research.

Collectively, the volume’s 16 chapters:

  • Develop, through extended examples of research, creative theories and methodologies for studying and engaging medicine’s high-stakes practices.
  • Provide thick descriptions of and heuristics for methodological invention and adaptation that meet the needs of needs of new and established researchers.
  • Discuss approaches to researching health and medical rhetorics across a range of contexts (e.g., historical, transnational, socio-cultural, institutional) and about a range of ethical issues (e.g., agency, social justice, responsiveness).

Table of Contents


List of Figures and Tables


Chapter 1: Manifesting Methodologies for the Rhetoric of Health and Medicine

J. Blake Scott and Lis Meloncon

Chapter 2: Historical Work in the Discourses of Health and Medicine

Susan Wells and Nathan Stormer

Chapter 3: Ecological Investments and the Circulation of Rhetoric: Studying the "Saving Knowledge" of Dr Emma Walker’s Social Hygiene Lectures

Dan Ehrenfeld

Chapter 4: Infrastructural Methodology: A Case in Protein as Public Health

Nathan R. Johnson

Chapter 5: Health Communication Methodology and Race

Kelly E. Happe

Chapter 6: Bringing the Body Back Through Performative Phenomenology

Lisa Meloncon

Chapter 7: "No Single Path": Desire Lines and Divergent Pathographies in Health and Medicine

Catherine C. Gouge

Chapter 8: Rhetorically Listening for Microwithdrawals of Consent in Research Practice

Kristin M. Bivens

Chapter 9: Medical Interiors: Materiality and Spatiality in Medical Rhetoric Research Methods

Jennifer Edwell

Chapter 10: Ethical Research in "Health 2.0": Considerations for Scholars of Medical Rhetoric

Dawn S. Opel

Chapter 11: Negotiating Informed Consent: Bueno aconsejar, major remediar (it is good to give advice, but it is better to solve the problem)

Laura Maria Pigozzi

Chapter 12: Translingual Rhetorical Engagement in Transcultural Health Spaces

Rachel Bloom-Pojar

Chapter 13: Assemblage Mapping: A Research Methodology for Rhetoricians of Health and Medicine

Elizabeth L. Angeli

Chapter 14: Medicalized Mosquitoes: Rhetorical Invention in Genetic Engineering for Disease Control

Molly Hartzog

Chapter 15: Experiments in Rhetoric: Invention and Neurorhetorical Play

David R. Gruber

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Lisa Meloncon is Associate Professor of Technical Writing at the University of South Florida. She is the founder and coordinator of the biennial Symposium for the Rhetoric of Health & Medicine. Her research in the rhetoric of health & medicine includes work with disability and embodiment, an historical study of vernacular healing, and understanding the impact of place on healthcare communication. 

J. Blake Scott is Professor of Writing and Rhetoric and member of the Texts & Technology Ph.D. faculty at the University of Central Florida. His research in the rhetoric of health & medicine includes studies of HIV testing and prevention practices and of global pharmaceutical policy debates.