Millennials and Media Ecology explores issues pertaining to millennials and digital media ecology and studies the cultural, pedagogical, and political environments such heterogeneous generation populates. The book questions whether millennials are properly understood as a heterogeneous group, particularly by the institutions and agencies that target them, and whether they are demonstrating the ability to set out a path for themselves and take charge of their own life and future.
A diverse team of expert authors review past and current studies with critical assessment of arguments and propositions, and document actual experiences of members of the millennial generation through detailed studies. Engaging with topical subject matter and current research on millennials, the chapters:
This is an essential book for scholars in the fields of Media and Communications and Popular Culture, and will be vital reading for postgraduate students and specialists in related fields.
Part 1: Socio-Cultural Environments
1. Millennials Generation, New Media, and Convergence Culture
2. The Promise of McLuhanims: Empowering or Misleading for Millennials
Part 2: Pedagogical Environments
3. Student Consumers in the Age of Constant Connectivity: Legal and Economic Insights into Millennials’ Schooling and Education
4. Generationalism and Habits of Mind: Markers for a Critical Pedagogy
5. Digital Natives, Tragic Art, and the Birth of Technoethics
Jason C. Robinson
Part 3: Political Environments
6. Millennial Engagement Myth-Busting: Active Disengagement and the Future of Digital Politics
7. Building and Engaging a Millennial News Audience: Observations from Germany
Leif Kramp and Stephan Weichert
8. Polish Millennials and the New Media Environments: forming identities, constructing enemies, finding allies