The proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to mass media content--text, voice, sound, images, and even video. This will create new types of content that allow media companies and users to interact in new ways. There is a strong interest from the media and telecom industries in what manner of applications and content can be distributed in that fashion, and at what cost. To answer these questions, the book provides 18 chapters from internationally renowned authors. They identify likely types of content such as news, entertainment, peer-to-peer, and location-specific information; evaluate the economics, business models, and payment mechanisms necessary to support these media; and cover policy dimensions such as copyright, competitiveness, and access rights for content providers.
This volume takes the reader through the various elements that need to be considered in the development of third generation (3G) content, and explains pitfalls and barriers. The result is a volume of interest to business professionals, academics, and policy makers.
The book is international in focus and a glossary of terms is provided. There are few publications available which give an overview of this rapidly changing field.
Contents: J. Groebel, E.M. Noam, V. Feldmann, Preface. Introduction. Part I: Technology and Infrastructure Models. T.X. Brown, How Can Anyone Afford Mobile Wireless Mass Media Content? M. Meckel, Always-On Demand-The Digital Future of Communication. K. Goldhammer, On the Myth of Convergence. J. Lawrence, Automotive Telematics: Is It Time for a Renaissance or an Obituary? Part II: Content Models. B.M. Compaine, Are There Content Models for the Wireless World? J. Kelly, Design Strategies for Future Wireless Content. J.V. Pavlik, S. McIntosh, Mobile News Design and Delivery. V. Feldmann, Mobile Peer-to-Peer Content and Community Models. J. Carey, Content and Services for Next Generation Wireless Networks. Part III: Business Models. B. Thorngren, Profitable at Any Speed? C.F. Maitland, Mobile Commerce Business Models and Network Formation. J. Alleman, C. Swann, Mobile Communications Business Model in the United States. S.M. Chan-Olmsted, B-H. Chang, Mobile Wireless Strategy of Media Firms: Examining the Wireless Diversification Patterns of Leading Global Media Conglomerates. Part IV: Policy Models. Y. Benkler, Exclusive Rights in Information and Mobile Wireless Mass Media. K.R. Carter, 3G or Not 3G: The WiFi Walled Garden. J. Liebenau, Emergency Communication Needs: Mobile Content. E.M. Noam, Access of Content to Mobile Wireless: Opening the "Walled Airwave". Part V: Outlook. J. Groebel, Mobile Mass Media: A New Age for Consumers, Business, and Society?
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