Monopoly Television: Mtv's Quest To Control The Music, 1st Edition (Hardback) book cover

Monopoly Television

Mtv's Quest To Control The Music, 1st Edition

By Jack Banks


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Paperback: 9780813318219
pub: 1996-05-10
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In August 1981, Music Television?now popularly known as MTV?was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and

Table of Contents

Constructing Video Dreams: Music Video in a Commercial Culture -- Part 1 The Historical Development of the Music Video Business -- The Early Years of Music Video -- The Growth of Other Video Music Program Services -- Monopoly TV: A History of MTV's Anticompetitive Practices -- MTV and the Globalization of Popular Culture -- MTV's Corporate Intrigue and Sagging Ratings -- Part 2 The Structure of the Music Video Business: Forces That Shape Music Clips -- The Record Companies' Role in Video Music Production and Distribution -- Video Clip Producers and Directors -- MTV as Gatekeeper and Censor -- MTV, Music Video, and Creative Expression

About the Author

Jack Banks is assistant professor of communication at the University of Hartford.

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Sociology / General