This text reports on patterns of consumption of non-branded alcohol in seven countries: Brazil, India, Mexico, Russia, Tanzania, Zambia and Zimbabwe. Using local consultants, investigators interviewed families in each country, in both rural and urban areas, on the subject of their drinking habits over a thirty-day period giving specific attention to their religious, educational and socio-economic status. Experts in the fields of toxicology, economics, and anthropology as well as representatives of the beverage industry give commentary on the common themes emerging from the collected data.
Dr. Alan Haworth is Professor of Psychiatry at the University of Zambia. He is President of the Zambia Medical Association, immediate past President of the Zambian Red Cross Society and Chairman of the Family Health Trust, a large AIDS NGO. He has been elected an Honorary Fellow of the Royal College of Psychiatrists.
Ronald Simpson, Ph.D., is a consultant to ICAP. During the past 25 years he worked in senior management positions in the food and beverage industry. Prior to retirement Dr. Simpson was Vice President of Corporate Scientific Affairs at Joseph E. Seagram and Sons for 10 years.